Thursday, November 10, 2011
Really Strategies recently polled a select group of publishers to understand projections on the shifting revenue metrics around digital and print products. The results are within our own expectations:
When does your organization project digital revenue exceeding print revenue?
Having worked with hundreds of publishing professionals during the past 10 years, we've observed that those organizations who implement a strategic content management initiative are the ones who are seeing digital revenue exceed print. In some cases, we've seen digital revenue actually drive print revenue!
Where is your organization on this timeline? Do you anticipate digital revenue to exceed print revenue in 2012?
October 25th, 2011 12:31 pm
Having published 16 books with traditional publishers -- from Norton to Penguin, I'm fascinated with what some editors are calling "The Wild West of e-books and self-publishing." Many of us authors have watched our backlists languish, even though backlists are the life support of most publishers. I just brought out my New York Times "Notable Book of the Year," DUCK AND COVER, as an e-book. The process was laborious, but fulfilling. Finding an expert e-book formatter, hiring a new cover design, and professional proofreading -- all the stages that traditional publishers usually perform.
Authors now have many more options. This is one of the most exciting and innovative times to be a writer. We still need critical first readers, editors, and advisors all along the way. Many experienced editors and designers are now free-lancing because corporate publishing was shortsighted enough to only focus on the bottom-line and not developing a relationship with their long-term editors, authors, or their readers over time.
Will the proliferation of e-books and self-publishing become more sustainable and egalitarian? Will authors at last make a living wage as they receive 70% royalties? Or will we just see a glut of unprocessed and unedited prose? There will definitely be new voices and unexpected gems. The next decade for books will be what one of my favorite editors calls, “a bloody good story.”
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